$con = mysql_connect($db_host, $db_user, $db_pass) or die('Unable to establish a DB connection');
mysql_select_db($db_database_name, $con);
// in MySQL: post text utf8_unicode_ci
$result = mysql_query("SELECT post FROM table_posts WHERE md5(post)='".md5($_POST['new-post'])."'");
if (mysql_num_rows($result) == 0)
{
$result = mysql_query("INSERT INTO table_posts(post, add_date)
VALUES(
'".$_POST['new-post']."',
NOW()
)", $con);
if ( !$result )
die("Line: " . __LINE__ . " Error: ". mysql_error());
}