How to increase adwords quality score

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Quality Score is the basis for measuring the quality and relevance of ads and determining minimum CPC (cost per click) bid for Google Adwords keywords. This score is determined by keyword CTR (click through rate), and the relevance of ad text, keyword, and landing page.

Quality score effects keywords minimum CPC (cost per click) and position in the search results. If you are not at position 1-11 (3 on top + 8 on the right side) you are out of the game.

Increase Quality Score from "Poor" to "Great" will reduce the minimum CPC price, will increase the CTR and increas the conversion rates. You will spend less and earn more money.

Adwords campaign

  • Split keywords into smaller more targeted ad groups with 1-30 related keyword in a group.
  • Create relevant ad copy for each group.
  • Write the common group denominator keyword in the title of all ads in the group.
  • Write each word in ad with upper case.
  • Write calls to action in each ad.
  • Split test for 2 different ads. Check the ads for a week, keep the ad that get more CTR and delete the lower CTR ad.
  • Continue with split testing with new ads related to your best ad. Keep the best ad and delete the others.
  • First use all matching options broad match, phrase match ("...") and exact match term ([...]).
  • Track broad math and phrase match terms to find long tail relevant keywords.
  • Add long tail keyword with the denominator keyword to ad group.
  • Add negative keywords.
  • Chose which of the matching options keyword had a better QS then lower minimum CPC and deleted the other two matching options.

Landing page

  • Landing page must be a part of a web site like blog.
  • Improve quality score also helps with the organic SEO.
  • Create site map and submit to Google.
  • Use the highest performing keywords on landing page.
  • Fix semantically and HTML errors.
  • Split test landing page (test 2 different landing pages)
  • Create landing page for each ad group.
  • Add the best performing keywords to the meta tags on each page.
  • Used the exact ad text from the best ad in the meta description.
  • Used the best performing and most descriptive keyword as the title tag.
  • Added 'privacy policy' page, 'about us' page, 'terms and conditions' page and 'contact us' page to your website.
  • Used the Google Site-Related Keywords Tool to find Website content keywords to make sure that Google thought the landing page was related to the keywords you are targeting.
  • Remove or add keywords until Google saw that your landing page as 100% related to the keywords you using.
  • If you still had a some poor quality score keyword after a month and after all changes - delete them.
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